Today is Australia Day.It is earily quiet here in the city. Almost silent. But it is early in the day. All this will change later in the day.
I wrote a series of posts a few months back called: 15 Minutes Around Postcode 2000. A group of us at York Street are trying to work out who it is that we are trying to reach. And so we came up with 9 things we think characterise Sydney-siders.
I wrote a series of posts a few months back called: 15 Minutes Around Postcode 2000. A group of us at York Street are trying to work out who it is that we are trying to reach. And so we came up with 9 things we think characterise Sydney-siders.
Three that apply to Australia Day:
Sydneysiders belong to 'multiple, highly-motivated global tribes which exert influence, not control'. Like most Australians, they are passionate about being Aussie, without any substantial understanding of what constitutes the national identity (unlike many Americans). Sydneysiders don’t know Australian history; they only know some Australian stories. Traveling brings out some sort of essential Aussie-ness, and so young people travel often and regularly, with families often holidaying overseas.
RELATIONSHIPS:
Sydneysiders pride themselves in community spirit, helping fellow Aussies when in need. They value time to socialise, and they like crowded summer events (e.g. Cricket, NYE, and Australia Day). They have numerous social connections but often few deep friends. They are often sexually active, with the assumption that something is not right if they are not.
LIFESTYLE:
Sydneysiders choose pleasure over pain; beauty over ugliness; simple over complicated. They are comfortable and maybe even indulgent. They love the weekends over weekdays, knowing that Sydney is its own heaven. They have unusually good water skills, and they are into personal time, sport, sun, socialising, weather, concerts, movies, and the SMH. They care deeply *where* they live. They are green, but only when convenient.
Thought I'd repost this today.
Any thoughts?
Have a day of joy. We're having a BBQ in Mascot with 2 other families.
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Pic on FLickr by robyngeeringphotography.
