"I used to drive a Cab in Sydney. It got me through school and Seminary. I drove a man once, who was enormously busy on his cell phone in 1990. (Which I was impressed about – a cell in 1990). And when he had a break, I was making conversation, talking about Coca–Cola. As you do. And he listened to me patiently.
And as I came up one of the busiest streets in Sydney. I pointed up to this HUGE Billboard with the word Coke on it. And I said to him:
"Do you know that it’s Coke’s ambition to have the premier advertising spot in every major capital in the world?"
He says: "I know – I’m the marketing manger of Coke for the Pacific".
At which point, he talked and I listened. As I heard him speak, I couldn’t get over how motivated and excited he was. He was in for the thrill. The ride. And all for what?
Coke! Black Sugar water. That’s all it is friends. You students say how it gets you through exams. But it’s only Black Sugar Water.
You are people of the light – You have forgiveness and grace and hope for the redemption of the world. You have the ONLY way to God. They have black sugar water. But he is more motivated than I am.
Coke’s slogan now is: "Make Every Drop Count". How about: "Make every person count"?
I’m not saying that we need to be into marketing like they are. Or that we have empty slogans. But how passionate are we? Really? This guy is passionate about Coke, and we have The Hope.
… the people of the world are more shrewd in dealing with their own generation than the people of the light.Seriously.
Tomorrow: Häagen-Dazs ...