Häagen-Dazs ice-cream (with its dubiously placed Umlaut): Do you know where it started? Scandinavia, right?
Please -- do yourself a favor -- go the website and read the history. It looks like they are manufacturing hope down there.
Reuben Mattus had a "vision" for ice-cream. So he had a few flavors, called it something that sound Danish and traditional sounding. The two words are meaningless in any Scandinavian language. He marked the price as double his competitor. Your heard it – he doubled it. (Very smart) He got some fancy restaurants to name the ice-cream on the actual menu. This is not "Apple Pie and Ice-cream", its "Apple pie and Häagen-Dazs".
To this day, there is not a single Häagen-Dazs in Denmark or anywhere near Denmark.
On a Wiki entry, I noticed that they went quickly to students. They realized that if you get the students eating Häagen-Dazs, you have a future eating Häagen-Dazs, and then you have the planet eating Häagen-Dazs.
So she specially opened up Häagen-Dazs restaurants in the Greenwich Village.
You get the students...You have a future...And then you have the planet.
… the people of the world are more shrewd in dealing with their own generation than the people of the light.Seriously.
(To Australian readers, one of our areas at Christ Church NYC is to reach students).
Another example, soon.